T-Mobile Hops Aboard Coupon App

T-Mobile became the first company to get into the mobile daily deal space directly ( AT&T did so indirectly through YellowPages.com ), with its introduction today of a new app for Android phones called More for Me. It's pretty aptly named given the plethora of daily deal companies offering deep discounts .

But small-business owners who are already being courted by Groupon, Living Social, and others need not worry about getting calls from yet another company’s sales rep. More for Me will not be setting up deals but will simply aggregate them, culling local discount offerings from the existing coupon sites, including LivingSocial and Tippr (but apparently not Groupon).

Users can expect to see discounts on upscale restaurants, health and beauty services, clothing, concert tickets, cooking classes, and outdoor activities, all culled them from various deal sites.

In order to buy a coupon on More for Me, customers are redirected to the coupon provider’s website , where they can either sign in if they are already customers or create an account and register if they are not.

Going that extra step and then having to deal with a website that may not be optimized for a mobile browser makes More for Me a clunkier experience than dealing with a single app from one of the coupon sites. On the other hand, it also presents the user with a wider variety of deals.

User reviews on day one were generally positive: Kunal, for instance wrote on T-mobile's product review page, “Liking it. I check for deals on Groupon daily, but so far this More for Me app has more deals than them.” Bhupas chimed in with, “Now this is useful, unlike your bloatware 'mall' app,” while a tester named Eric pointed out a gripe familiar to those in small towns and cities not yet privy to the daily deal offerings. "All deals 100+ miles away. Useless," he wrote.

At a time when daily deal company Groupon is preparing to go public, and others in the market are wondering how long the coupon craze can go on, it may be heartening to hear that more mature companies like T-Mobile believe online deals have room to grow.

Brad Duea, a senior vice president at T-Mobile USA, says the company still plans to offer the app after its pending acquisition by AT&T.

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